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Experience

Randis Designs – Freelance Interactive Web Designer
July 2011 – Present

Provided freelance designs and implementation services with a focus on corporate identity and branding,
in addition to interactive, web and print materials for a variety of clients.

   •  ASI – Advertising Specialty Institute — Design and code emails, landing pages and micro sites.
   •  Cadient Group — Web and mobile prototypes, broad range of interactive and print materials.
   •  Pet360 — Email campaigns, online banner advertisements and photo manipulation.
   •  National Constitution Center — WordPress website for 9/11 Commemoration.
   •  MediGaurd — Online banner advertisements and logo redesign.
   •  Campaign Grid — Online banner advertisements.
   •  Comcast Sportsnet, CSNPhilly.com — Series of online banner advertisements.
   •  Iris Creative — Broad range of print materials.
   •  Journal Register — Series of online banner advertisements.
   •  Lifeshield — Cover designs for security brochure.
   •  Innovative Images — Apparel illustrations for Walden Surfboards.
   •  Mingo’s Pizzeria Restaurant — Design brand identity and menu materials.
   •  Forge Promotions — Logo and business card design for music merchandiser.
   •  Mullin Media — Merchandise design for videographer.
   •  Bergbauer Inc. — Website design for construction company.




EmpireCovers.com – Senior Web Design Manager
August 2013 – March 2014

Efficiently optimize a heavy workload in a fast paced environment while meeting tight deadlines and demonstrating fluency in web technologies relating to online creative presentation.

Maintain a consistent positive image and develop a copyright branding for EmpireCovers alongside redesigning and assisting in the launch of a new cutting edge responsive website while continuing to create, update and maintain EmpireCovers.com’s current website alongside sister site EmpirePatioCovers.

Manage ad campaigns, email blasts, print materials, trade show exhibits, apparel, and interactive projects to meet scheduled deadlines while working with different departments to develop captivating visual messages.

In charge of interviewing and hiring new graphic design interns as well as graphic designers.




Destination Maternity Corporation – Web Designer
April 2012 – August 2013

Design, implement and maintain digital assets that build retail branding through respective web and mobile sites to increase traffic and conversion through a compelling and satisfying web experience.

Key focus on a multichannel approach while conscientious of how to best adapt design to customer behavior.

Work in a fast paced environment meeting tight deadlines and demonstrating fluency in web technologies relating to online creative presentation.




Merkle – Digital Studio Designer (Short Term Contract)
March 2012

Provide digital production expertise to support the online marketing efforts of world-class clients.

Maintain strong visual design and digital production execution expertise essential in supporting high-volume campaigns with flawless execution in a team-centric environment.

Key focus on creating email and display graphics including banners, banner ads, landing pages, creative execution, versioning, testing and final production to create distinct branded communications.

Build animated Flash assets from concept and storyboards.

Pre-flight and test final production and deployable ready digital files.

Work cross functionally with internal and external teams to release files to deployment vendors/services or teams.

Efficiently optimize a heavy workload in a fast paced environment.




Harte-Hanks, Inc. – Interactive Graphic Designer (Short Term Contract)
February 2012 – March 2012

Provide digital production expertise to support the online marketing efforts of world-class clients.

Ensure a clear understanding of website assembly including familiarity with DHTML and CSS to design for a developer or a Content Management System.

Create files with pixel-perfect precision.

Establish rules for how assets are created and ensure compliance to rules throughout the course of each project.

Actively participate in all project discussion meetings by offering thoughts and ideas on design strategy, technical strategy and organization of the content and files.

Maintain active role as a team player while taking ownership of designs, files, and folder structure when needed.

Routinely solve problems through articulating design problems and solutions or technical problems and solutions.




PointRoll Inc. – Production Designer II
April 2011 – June 2011

Design and develop display ads based on client provided mocks.

Add the Pointroll API and 3rd party tracking code to client provided Flash files to deliver and measure display ads as rich and full featured as a micro-site without disrupting the user experience.

Enable brands to connect, listen and engage with social audiences, powering social applications and rich media for clients and partners including JCPenney, Walgreens, P&G, and more.




Philadelphia Media Holdings LLC, Philly.com – Interactive Graphic Designer
August 2007 – June 2010

Assist building an internal agency while creating, updating and maintaining philly.com’s website alongside sister sites Phrequency, The Inquirer and The Daily News.

Work with sales support, sales representatives, designers, web masters, video producers, photographers, producers, IT, advertising and printers on a daily basis to produce strong visuals that appeal to diverse audiences.

Manage campaigns, web development and interactive projects to meet deadlines while working with different departments to develop appropriate visual messages based on demographic trends for successful launching.

Contribute to user interface, design and development efforts, applications and website testing.




Fox Chase Cancer Center – Computer Graphic Artist
April 2005 – August 2007

Maintain a consistent positive image and develop a copyright branding look for Fox Chase Cancer Center.

Work with leaders in the communications industry (interior and exterior of Fox Chase) from concept through finished product for publications, advertising, trade show materials, video production and web design.

Collaborate with administrators, communications staff, medical, scientific, nursing departments and patients to produce strong visuals that appeal to diverse audiences.

Work with over twenty Fox Chase Network hospital and marketing analysts to develop appropriate visual messages based on demographic trends.

Conceptualize and direct photo shoots and videotaping in conjunction with producers throughout taping, editing and distribution.

Develop and maintain long-term client relationships.

Create and monitor schedules, deliverables, and vendor resources to deliver projects on time and under budget.

Develop and manage departmental processes and quality assurance measures.




Iris Creative – Graphic Design Intern & Freelancer
May 2004 – May 2005

Design of identity, concepts, execution, and presentations of posters, signage, brochures, booklets, calendars, annual reports, newsletters, advertising campaigns, promotional materials and apparel for a variety of clients.